About the Author

Landon Ritchie


Capturing User Needs

Capturing User Needs By Stephen M. Samuel From focus groups, to surveys, to hidden camera studies, good industrial designers stop at nothing to capture the needs of the users of the products that they are designing. User needs, also known as “the voice… Read More


Design and Discovery

By Stephen M. Samuel They say Archimedes invented calculus 1500 years before it was reinvented by Sir Issac Newton. Fortunately, enough of his original writings survived the years such that we modern folks could examine them and gain insight into his thinking. It’s… Read More



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